Several years ago most of the industries leaders were really hesitating about taking their businesses to the web and offering their customers the option of buying online their products or services. Mostly this doubt were coming from the conservative point of view that the internet may only be some sort of trend or probably too complicated for the end users of their products, so they would still prefer the old conventional sales channels.
Therefor only the most risky companies dared to entry the online industry to display their virtual shelf for the customers. After doing this many other companies followed the model and realized that by implementing e-marketing they could be able to reduce some costs from the value chain of each product. In some cases it has even been possible to eliminate some intermediaries from the distribution channel in which some wholesalers and manufacturers can offer their products directly to the end user.
After reviewing this advantages, e-marketing can be very helpful for both parts, either the seller and the buyer, since it allows to find the right product easier and at the same time save some money for both parts. Its because of these advantages that the online shelf has become nowadays the new marketplace and battlefield for the industries leaders.
Therefor only the most risky companies dared to entry the online industry to display their virtual shelf for the customers. After doing this many other companies followed the model and realized that by implementing e-marketing they could be able to reduce some costs from the value chain of each product. In some cases it has even been possible to eliminate some intermediaries from the distribution channel in which some wholesalers and manufacturers can offer their products directly to the end user.
After reviewing this advantages, e-marketing can be very helpful for both parts, either the seller and the buyer, since it allows to find the right product easier and at the same time save some money for both parts. Its because of these advantages that the online shelf has become nowadays the new marketplace and battlefield for the industries leaders.
e marketing has considerably evolved since the inception of the internet. not all industry have flourished though because of the nature of their business. banking for example proved to be an industry that needed to have a physical presence, a brick and mortar location where people can come in and deal with a human. another huge problem they found was that security costs were exorbitantly high and therefore they could not keep up with these costs. particularly the smaller start up banks trying to make it into the internet banking industry.
ReplyDeleteI agree with Susette that some industries should to sell their products or services to the traditional way; in the case of banks although most operations we can do online there are some that still require our presence. Also we can mention the case of the sale of clothes, because there is a segment of consumers who like the experience of going to the mall to see the clothes, find the option that best suits, etc. Therefore, I suggest despite the growth of online sales, some industries also should consider what is their true target market before beginning the adventure of online sales.
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